Hey all, the community team is ready to run another survey in the
AFOL/TFOL Communities. Could you all please help spread the word with
this new survey link – it is very important that we get as many
answers as possible, thanks.

The LEGO Group Wants to Hear From You!

As Adult or Teenage Fans of LEGO, you bring an important perspective
to the LEGO Group. We respect your creativity and passion for the LEGO
brand.

In December 2008, we did an online survey to learn more about the
global AFOL (defined as ages 20+) and TFOL (defined as ages 13-19)
communities and for your information, we have listed the key findings
below. Now we ask you to take this survey again. It include some of
the same questions, but also a set of new questions for you. These
surveys will be conducted on a quarterly basis this year.

Please take a few moments to complete this short online survey to let
us know your opinion on how we are doing.

You might notice that the link refers to the LEGO Kids Inner Circle;
this is because Satmetrix, which hosts that site, is also supporting
our efforts to track AFOL/TFOL opinions. Rest assured that this survey
is for AFOL’s and TFOLs only.


Here are some of the key findings from the December 2008 survey:

• The survey was completed by 6.500 (!) AFOLs and TFOLs. 19% of
respondents were TFOLs, 81% was AFOLs. 94% were male, 4% female and 2%
did not want to share gender.
• When asked about likeliness to recommend LEGO products and services
to friends and family, AFOLs are more likely to recommend than TFOLs.
When asked what the LEGO Group can do to improve willingness to
recommend, most frequent answers was, “better pricing”, “re-release
classic sets”, “less custom made pieces” and “no more stickers, print
on bricks”. This feedback has been communicated to relevant business
units within the LEGO Group.
• 47% of AFOLs/TFOLs are NOT members of a LEGO User group. Among those
who are members of LEGO User Groups, they are in average members of
2,4 LUGs.
• In average AFOLs and TFOLs are spending in the area of USD 1.000/EUR
700 on LEGO product annually. 20% of this is spent on second hand
purchases.
• Favorite websites include Peeron, LEGO.com, The Brothers Brick,
shop.LEGO.com, Eurobricks, Brickshelf, Bricklink and Flickr.

Thank you,
The LEGO Community Team

The survey...